A whole lot.

Best design. Developed in partnership with a near century old family-owned underwear business based in New York, and through years of R&D, we have combined the best that every style of underwear has to offer. We left everything else out. No gimmicks, obnoxious branding, cartoon patterns, dad-plaid, swampy cotton, or itchy tags… we could go on, but to put it simply: The Greater Goods have everything you need, and nothing you don’t.  

Better materials. Our products are made of Micro Modal, which is renowned for its softness, breathability, resistance to shrinkage and pilling, moisture and thermal regulation, and durability… again, we could go on, but perhaps most important: Micro Modal is made from renewably sourced beechwood trees, and compared to cotton, we require less land per ton and 10x-20x less water.

Next, the fabric is cut and sewn with care, and then inspected for perfection by the team in India at a manufacturing facility that meets the highest ethical and social standards for workers' rights. 

Finally, we take delivery at our offices in Massachusetts, and individually pack and send wildly comfortable underwear to folks just like you all over the world. Every time we do, we also donate a pair of underwear to someone in need right here in the US.

A hundred years and thousands of miles in the making, we probably crafted the best pair of underwear ever. All that’s left is for you to let us know where to ship ‘em!

Everyone deserves clean underwear. Unfortunately, it is often in dire need by those who can't easily afford it due to its limited lifespan, and because donated undergarments must be new. GoodFor has already gifted thousands of pairs to those in need on behalf of our customers, and with your help we can reach our goal of 1,000,000 pairs donated together.

They are filthy. The average pair of underwear is 7 years old! There is an entire generation that has been born since you started wearing those things. You open that drawer every morning (we hope) so don’t act surprised, you know what we’re talking about. The truth is, you should retire your underwear after about 1 year of use because the bacteria that lives in (even laundered) underwear is no joke.

On top of that, no matter how much you love your lucky pair of underwear, they aren't GoodFors (yet), and you haven't felt comfort until you've tried GoodFor. 

Yup. 

🚚💨 Shipping is free and fast, anywhere in the USA. Our team typically fulfills orders within 48 hours, at which point you can expect delivery via USPS in 2 to 4 business days. 

🌱 GoodFor is an environmentally-friendly business that invests in sustainability initiatives to counteract the environmental impact of shipping. We're excited to work with Pachama and contribute to certified projects, complying with the best-in-class carbon offset protocols and standards.

🌎 We have happy customers on nearly every continent (looking at you Antarctica 👀), but we are not currently shipping to international customers.

Save yourself the time and trouble of writing the same email over and over again by listing your most commonly asked questions and answers here. A dedicated FAQ page should help address the basic needs of your customers, cutting down on customer service emails, increasing conversions, and creating a more satisfying shopping experience!

GoodFors run true to size, and most people find their standard waist size to be a perfect fit. However, we have designed each pair to be extremely versatile and flexible. If you prefer a more snug fit, or wear slim-fitting pants, feel free to size down. Want a little more breathing room? Size up!

We offer two lengths, longer and shorter 🙂

The longer length is our traditional fit. This is the Cadillac of comfort that put GoodFor on the map. These staples provide maximum comfort and you'll never need to adjust them. If you've never experienced the joy of our longer length boxer-briefs, you're missing out. Start here, it's a game changer! The inseam is about 8 inches and depending on your height they typically fall a few inches above the knee.

The shorter length is our newest innovation. The comfort of our classics, but in a mid-thigh length boxer-brief that won't ride up. Wear these with shorts, or any other time you want to let your thighs loose. The inseam is about 5 inches.

There isn't one. If you don’t absolutely love your GoodFors, for whatever reason, please let us know and we will give you a refund, make an exchange, or do whatever it takes to make it right. No explanation necessary.

Good news, good riddance, good stuff, or good grief; please email us any time at goodpeople@goodfor.life